Transcend Counseling & Consulting

A Deliberate Approach
to Therapy.

We were built for people who don't resonate with traditional therapy — capable, successful, and outwardly composed, yet internally overwhelmed, disconnected, or stuck in patterns they can't break alone.

"Therapy should be intentional, direct, and deeply personal — not passive, vague, or dictated by insurance requirements."

Our Philosophy

Therapy Should Match the Client.

Most therapy models are designed for stabilization and symptom management. Our work is designed for people who carry significant responsibility, are used to solving problems independently, and expect depth, clarity, and forward movement.

We approach therapy as a collaborative, strategic process — one that respects your intelligence, autonomy, and time.

Our Clients Are People Who…
  • Carry significant professional and personal responsibility
  • Are used to solving problems independently
  • Expect depth, clarity, and forward movement — not reassurance
  • Want meaningful internal change, not just symptom relief
  • Value discretion, autonomy, and results above all
Our Clinical Style

What You Can Expect

Direct

Honest conversations and clear feedback — no passive listening or scripted responses.

Thoughtful

Clinical depth paired with real-world understanding of high-pressure lives.

Engaged

Present, attentive, and invested — not distant, formulaic, or detached.

Adaptive

Sessions evolve as you grow. This is not a static process — it moves with you.

The Team

Meet Your Clinicians

Daniel Rubin, LMHC, LPC
Founder & Therapist

Daniel Rubin

M.S., LMHC, LPC
Founder | Therapist for High-Functioning Adults

Daniel works with high-functioning adults who appear successful on the outside but feel overwhelmed, disconnected, or stuck internally. Many of his clients are professionals and entrepreneurs carrying significant responsibility — quietly struggling with chronic stress, emotional shutdown, irritability, anxiety, or relationship strain.

His work focuses on helping clients regain internal stability, emotional control, and clarity without losing their edge. Sessions are structured to identify the underlying patterns driving stress, avoidance, or emotional shutdown — and to shift those patterns in a way that fits how clients actually think and live.

Direct Practical Insightful Challenging Grounded
Clients Come In Feeling

Constantly "on," burned out, emotionally numb or reactive, disconnected, trapped in repeating patterns.

Clients Leave With

Emotional regulation under pressure, reduced anxiety, greater clarity, healthier relationships, renewed purpose.

Licensed in: Florida  ·  Georgia  ·  South Carolina   |   15+ Years Clinical Experience
View Psychology Today Profile →
Catherine Lovern, LCSW
Co-Founder & Chief Clinical Officer

Catherine Lovern

LCSW  ·  Qualified Supervisor  ·  EMDR Provider
Co-Founder | Chief Clinical Officer

Catherine works with high-functioning adults who are capable, responsible, and outwardly successful — yet internally overwhelmed, disconnected, or emotionally exhausted. Many of her clients are professionals and leaders who have prioritized performance and others' needs at the expense of their own emotional well-being.

Her approach creates a therapeutic environment that is calm, contained, and emotionally safe — while still encouraging meaningful exploration and growth. Sessions are collaborative and paced intentionally, allowing clients to process deeply without feeling rushed or pushed.

Steady Attuned Compassionate EMDR Trained Direct
Clients Come In Feeling

Chronically stressed, emotionally numb, stuck, disconnected from relationships, unsure why success no longer feels fulfilling.

Clients Leave With

Emotional resilience, greater self-awareness, reduced anxiety, healthier boundaries, a stronger sense of internal stability.

Specialties: Couples Intensives  ·  Trauma (EMDR)  ·  High-Functioning Adults  ·  Qualified Clinical Supervisor
Book a Consultation with Catherine →
A Special Member of the Team

Meet Nala

Nala is our office dog and an unofficial but essential part of the Transcend team. Research consistently shows that the presence of a therapy dog can reduce cortisol levels, lower anxiety, and help clients feel more at ease — especially during difficult conversations.

Her calm presence has a way of making the work feel a little lighter, even when the topics are heavy.

Nala, Office Dog at Transcend Counseling
A Note on Fit

We Don't Aim to Work With Everyone

Good therapy requires mutual alignment. Our goal is not to work with everyone — it's to work well with the right people.

A Strong Fit If You…
  • Are high-functioning but internally exhausted
  • Feel disconnected, irritable, or emotionally shut down
  • Want depth, not surface-level coping
  • Value privacy and intentional care
  • Are ready to invest in meaningful personal work
  • Can engage thoughtfully and do deeper work
May Not Be the Right Fit If…
  • You're seeking the lowest-cost option
  • You want brief reassurance without deeper work
  • You're not ready to examine patterns honestly
  • You prefer a passive, open-ended approach

Ready to Begin Intentionally?

If you're ready for therapy that respects your capacity and challenges you thoughtfully, the next step is a private consultation.

Schedule an Appointment Learn About Couples Intensives