WHO WE ARE

A Deliberate Approach to Therapy for High-Functioning Adults

Transcend Counseling was created for people who don’t resonate with traditional therapy.

Our clients are often capable, successful, and outwardly composed — yet internally overwhelmed, disconnected, or stuck in patterns they can’t seem to break on their own.

We believe therapy should be intentional, direct, and deeply personal — not passive, vague, or dictated by insurance requirements.

OUR PHILOSOPHY

Therapy Should Match the Client

Most therapy models are designed for stabilization and symptom management.

Our work is designed for people who:

• Carry significant responsibility

• Are used to solving problems independently

• Expect depth, clarity, and forward movement

• Want meaningful internal change, not just relief

We approach therapy as a collaborative, strategic process — one that respects your intelligence, autonomy, and time.

HOW WE WORK WITH CLIENTS

Thoughtful, Direct, and Grounded

At Transcend Counseling, therapy is not about labels or checklists.

It is about:

• Understanding the patterns that shape how you think, feel, and relate

• Identifying where stress, avoidance, or emotional shutdown took hold

• Creating space for regulation, insight, and intentional change

• Helping you reconnect with yourself and others without losing control

We are calm, direct, and engaged in the work — not distant or scripted.

OUR CLINICAL STYLE

We balance:

• Clinical depth

• Real-world practicality

• Emotional intelligence

• Respectful challenge

You can expect:

• Honest conversations

• Clear feedback

• Sessions that adapt as you grow

• A therapist who is present, attentive, and invested

This is not therapy where you simply “talk it out.”
It is therapy that moves somewhere.

WHY WE CHOOSE PRIVATE PAY

Care Without External Control

We intentionally work outside of insurance systems.

This allows us to provide:

• Complete confidentiality

• Flexible session structures

• No required diagnoses

• Treatment driven by clinical judgment — not billing rules

Private-pay therapy gives us the freedom to focus on what actually helps, rather than what is reimbursable.

Our clients choose this model because they value discretion, autonomy, and results.

WHO THIS PRACTICE IS FOR

Transcend Counseling is a strong fit if you:

• Are high-functioning but internally exhausted

• Feel disconnected, irritable, or emotionally shut down

• Want depth rather than surface-level coping strategies

• Value privacy and intentional care

• Are willing to invest in meaningful personal work

This practice may not be the right fit if you are seeking brief reassurance, minimal engagement, or the lowest-cost option.

A NOTE ON FIT

We believe good therapy requires mutual alignment.

Not every client is a good fit — and that’s intentional.

Our goal is not to work with everyone.
Our goal is to work well with the right people.

Ready to Begin Intentionally?

If you’re ready for therapy that respects your capacity and challenges you thoughtfully, the next step is a private consultation.

👉 Schedule a Confidential Consultation

DANIEL RUBIN, LMHC, LPC

Founder | Therapist for High-Functioning Adults

Daniel Rubin, LMHC, LPC, works with high-functioning adults who appear successful on the outside but feel overwhelmed, disconnected, or stuck internally.

Many of Daniel’s clients are professionals, entrepreneurs, and individuals carrying significant responsibility. They are used to performing under pressure — and often struggle quietly with chronic stress, emotional shutdown, irritability, anxiety, or relationship strain.

Daniel’s work focuses on helping clients regain internal stability, emotional control, and clarity without losing their edge.

CLINICAL FOCUS & RESULTS

Clients who work with Daniel often come in feeling:

• Constantly “on”

• Emotionally numb or reactive

• Burned out despite external success

• Disconnected from themselves or their relationships

• Trapped in repeating patterns they can’t think their way out of

Through structured, intentional therapy, clients work toward outcomes such as:

• Improved emotional regulation under pressure

• Reduced anxiety without loss of performance

• Greater clarity, focus, and grounded decision-making

• Healthier relationships and communication

• A renewed sense of purpose and internal alignment

This is not therapy focused on symptom management alone — it is work aimed at meaningful, sustainable change.

THERAPEUTIC APPROACH

Daniel’s style is direct, thoughtful, and collaborative.

He does not rely on passive listening or generic coping strategies. Instead, sessions are structured to identify the underlying patterns driving stress, avoidance, or emotional shutdown — and to help clients shift those patterns in a way that fits how they actually think and live.

Clients often describe the work as:

• Grounded and practical

• Insightful without being overwhelming

• Challenging in a respectful, steady way

• Focused on progress, not just discussion

Daniel brings over 15 years of clinical experience to his work and is licensed in Florida, Georgia, and South Carolina.

WHY CLIENTS CHOOSE TO WORK WITH DANIEL

Clients who choose private-pay therapy with Daniel typically value:

• Discretion and confidentiality

• Depth over quick fixes

• A therapist who can think strategically and emotionally

• Therapy that respects their intelligence and autonomy

Daniel intentionally works outside of insurance systems to ensure that care is not limited by diagnoses, session caps, or billing requirements. This allows the work to remain flexible, personalized, and outcome-driven.

A NOTE ON FIT

Daniel does not aim to be the right therapist for everyone.

His practice is best suited for clients who are willing to engage thoughtfully, invest in themselves, and do deeper work — not just manage symptoms.

When there is a strong fit, therapy becomes a powerful space for clarity, regulation, and long-term change.

CATHERINE LOVERN, LCSW

Co-Founder | Chief Clinical Officer

Catherine Lovern, LCSW, works with high-functioning adults who are capable, responsible, and outwardly successful — yet internally overwhelmed, disconnected, or emotionally exhausted.

Many of Catherine’s clients are professionals and individuals in leadership roles who have spent years prioritizing performance, responsibility, and others’ needs at the expense of their own emotional well-being. Over time, this often shows up as burnout, anxiety, emotional shutdown, or relationship strain.

Catherine helps clients restore emotional balance, clarity, and connection without sacrificing their strength, ambition, or identity.

CLINICAL FOCUS & CLIENT OUTCOMES

Clients who work with Catherine often come in feeling:

• Chronically stressed or depleted

• Emotionally numb, disconnected, or irritable

• Stuck in patterns that no longer serve them

• Disconnected from relationships or themselves

• Unsure why success no longer feels fulfilling

Through intentional, depth-oriented therapy, clients work toward outcomes such as:

• Improved emotional regulation and resilience

• Greater self-awareness without overwhelm

• Reduced anxiety and internal pressure

• Healthier boundaries and relationships

• A stronger sense of internal stability and alignment

Catherine’s work is centered on lasting internal change, not short-term symptom relief.

THERAPEUTIC APPROACH

Catherine’s style is grounded, thoughtful, and engaged.

She creates a therapeutic environment that is calm, contained, and emotionally safe — while still encouraging meaningful exploration and growth. Sessions are collaborative and paced intentionally, allowing clients to process deeply without feeling rushed or pushed.

Clients often describe Catherine as:

• Steady and attuned

• Insightful and compassionate

• Direct when needed, without judgment

• Highly present and invested in the work

Her approach supports clients in reconnecting with their emotional experience in a way that feels manageable, empowering, and sustainable.

WHY CLIENTS CHOOSE TO WORK WITH CATHERINE

Clients who choose private-pay therapy with Catherine often value:

• A high level of clinical expertise

• Emotional depth paired with stability

• Discretion and confidentiality

• A therapist who understands the pressures of high responsibility

Catherine intentionally practices outside of insurance systems so treatment can remain personalized, flexible, and clinically driven — rather than shaped by external requirements.

A NOTE ON FIT

Catherine works best with clients who are open to self-reflection, emotional growth, and deeper work — not quick reassurance or surface-level coping strategies.

When there is a strong fit, therapy becomes a space for meaningful insight, emotional restoration, and long-term change.

If you’re looking for therapy that supports depth, clarity, and genuine emotional change, the next step is a private consultation.